Facebook Dark Post - Do You Need To Use Them

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What is a Facebook Dark Post & Does Your Practice Need To Use Them.

Its Halloween so I thought it was fitting to take about Facebook DARK Posts
Have you ever signed up to something, maybe an online course or bought a sink online. Then for months you repeatedly receive marketing emails begging you to sign up to the course or suggestions for new sinks. Firstly, I have already paid for your course, please be clever & put my email in a different autoresponder, secondly I expect the sink you sold me to last for more than three days and so I don't expect I will need another one anytime soon.
It’s a real turn off, at best it is slightly annoying. At best, it can effect your overall experience. For example, say you have bought a course promising to make you a billion dollars with email marketing. Yet the course provider can’t even work out how to move your email address over to a ‘bought’, do you trust them as much now?
This is why Dark Posts exist. You can post things on your Facebook page & Timeline that Do Not show up to those people who already like your page. Your patients don't need to see your $10 initial consultation offer three times per week, they will disengage, skim past your posts, even if they are relevant or worse, unlike your page.
Yes you could be missing those ‘prospective patients’ who like your page but are not yet a patient, but there is a way of still reaching them discussed in a different video all about audience targeting.
So in summary, to your patients who like your page they see lots of facts, articles and clinic relevant updates. To the prospective patient checking up on you online they will see the same interesting articles, blog posts & hopefully LOTS of testimonial videos, reviews & social proof.
They will ALSO see your call to action to book their consultation this week for just $10.
There is a bit more to it, but that's the skeleton answer.

Make sure you are marketing for 2017; Go Dark!

If this all sounds like too much effort, then set aside the funds for a couple of treatment visits a week and let us take care of EVERYTHING for you.

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